We’re Officially in the Era of the Big Booty
(Excerpt from Vogue )
As we await the premiere of Jennifer Lopez and Iggy Azalea’s new music video, it would appear that the big booty has officially become ubiquitous. In music videos, in Instagram photos, and on today’s most popular celebrities, the measure of sex appeal is inextricably linked to the prominence of a woman’s behind.
For years it was exactly the opposite; a large butt was not something one aspired to, rather something one tried to tame in countless exercise classes. Even in fashion, that daring creative space where nothing is ever off limits, the booty has traditionally been shunned. Though nipples have long been a runway staple, the industry was scandalized when Alexander McQueen debuted his bumster pants back in 1996. And who can forget the horrified reaction to Rose McGowan’s barely-there beaded dress at the 1998 Video Music Awards? Today, Rihanna shows up to the CFDA Awards practically naked with her crack fully on display and walks off with a Fashion Icon Award.
Perhaps we have Jennifer Lopez to thank (or blame?) for sparking the booty movement.